Pinterest will ban climate misinformation

Pinterest has a history of banning content it sees as harmful before other online platforms, and that approach is now extending to climate change issues. The social site is rolling out a policy that bans climate misinformation, including climate change denial, false claims about solutions to climate change, misrepresentations of scientific data and “harmful” bogus statements on natural disasters and other extreme weather. It’ll likely disappear if it contradicts the well-supported scientific consensus, in other words.

An update to Pinterest’s ad guidelines also “explicitly” bans marketing material that promotes climate change misinformation and conspiracy theories. The policies were built with the help of expert groups that include the Climate Disinformation Coalition and Conscious Advertising Network.

The company claims to be the first major internet platform with “clearly defined” policies barring false climate change claims for both content and ads. That’s true to at least some degree. Facebook mainly labels misinformation and reduces its spread, while Twitter aimed to “pre-bunk” falsehoods during COP26 but stopped short of banning them. YouTube, meanwhile, doesn’t let climate change deniers monetize videos.

The timing is apt, at least. A just-released UN report indicates the world has three years to level CO2 emissions if it wants to avoid environmental catastrophes, and that those emissions must drop by a quarter by 2030. Pinterest isn’t basing its stricter policies on that report, but it clearly shares the view that a unified public stance based on accurate information is necessary to limit global warming.

We have three years to curb emissions to avoid climate catastrophe, UN report finds

The world needs to cut carbon emissions by a quarter by the year 2030 to avoid the most catastrophic impacts of climate change, according to the latest report from the United Nations’ Intergovernmental Panel on Climate Change (IPCC). Governments and industries must make sure to level carbon emissions by 2025. Even then, the world will need to invest in CO2 removal factories and other technologies to remove carbon dioxide from the sky. With all these measures in place, the world can still expect a bare minimum temperature increase of 1.5 degrees Celsius over the next few decades, still, a grim outcome that will eviscerate most of the world’s coral reefs and make many low-lying regions uninhabitable.

The lead author of the report, Sarah Burch, tweeted that even the 1.5 degrees Celsius target is unlikely, a sentiment that other climate scientists have expressed. In order to reach that goal, virtually every industry and country would have to make rapid emissions cuts.

“The average annual greenhouse gas emissions over the last 10 years were THE HIGHEST IN HUMAN HISTORY. We are not on track to limit warming to less than 1.5 degrees,” tweeted Burch.

But the report also expressed a few reasons to be optimistic. First, governments and the private sector at the very least know what they need to do as far as curbing their energy use. The question remains whether stakeholders will actually stick to their emissions targets and make the drastic changes needed to avoid the worst case scenario.

“Having the right policies, infrastructure and technology in place to enable changes to our lifestyles and behavior can result in a 40-70% reduction in greenhouse gas emissions by 2050. This offers significant untapped potential,” wrote IPCC Working Group III Co-Chair Priyadarshi Shukla in the report.

Second, even though average annual global greenhouse gas emissions between 2010 to 2019 were the highest in human history, the rate of growth has slowed. Countries have adopted policies that have decreased deforestation and ramped up the use of renewable energy. The costs of solar, wind energy and lithium ion batteries have also decreased by 85% over the past decade, making it a more viable option than ever before.

The report warned that by 2050, solar and wind power will need to supply the majority of the world’s energy. And the report also echoed the consensus shared by most climate scientists that the world must immediately and rapidly curb its use of fossil fuels. “Coal has to go. Coal without carbon capture and storage has to go down by 76% by 2030. That’s… really fast,” noted Burch.

But attaining global consensus to cut down on fossil fuels is easier said than done. China, the world’s largest greenhouse gas emitter, increased its domestic coal use in the wake of Russia’s invasion of Ukraine, which ramped up energy commodity prices. Leaders in the EU and US have expressed concerns that global demand for coal will only increase, with countries needing to burn more coal due to higher natural gas prices.

New SEC rules would require companies to disclose climate goals and emissions

Public companies would be required to disclose greenhouse gas emissions they produce under new rules proposed by the US Securities and Exchange Commission. The move is part of the Biden government’s push to identify climate risks and cut emissions as much as 52 percent by 2030. The SEC’s three Democratic commissioners voted to approve the proposal, while Republican commissioner Hester M. Peirce voted against it.

“I am pleased to support today’s proposal because, if adopted, it would provide investors with consistent, comparable, and decision-useful information for making their investment decisions, and it would provide consistent and clear reporting obligations for issuers,” said SEC Chair Gary Gensler.

Under the new rule, companies would need to explain how climate risks would affect their operations and strategies. They’d be required to share the emissions they generate and larger companies would need to have those numbers confirmed by independent consulting firms. They’d also need to disclose indirect emissions generated by supplies and customers if those are “material” to their climate goals. 

In addition, any companies that have made public promises to reduce their carbon footprint would need to explain how they plan to meet those goals. That includes the use of carbon offsets like planting trees, which have been criticized as being a poor substitute for actually slashing emissions, as Greenpeace said in a recent report. 

The SEC already allows for voluntary emissions guidance, but the new rules would make it mandatory. Many companies like Ford already share emissions date from factory production as well as vehicle fuel usage. However, “there are lots of companies that won’t do it unless it’s mandatory,” task force chief Mary Schapiro told The Washington Post ahead of the report’s release. 

After the proposed rule is published on the SEC’s website, the public will have 60 days to comment. The final rule will likely head to a vote in several months, and would be phased in over several years. The ruling will likely be challenged in court by Republicans in states like West Virginia, along with business groups, on the grounds that climate change is not a material issue for investors in the near future. 

However, experts have warned that time is of the essence. The Intergovernmental Panel on Climate Change (IPCC) recently issued a report stating that many of the impacts of global warming are “irreversible” and that there’s only a brief window of time to avoid the worst. UN Secretary General Antonio Guterres called it a “damning indictment of failed climate leadership.”