By Rob Lenihan The company allows small businesses to communicate with their current and potential customers, which is also a benefit for its advertising revenue. On December 1, 2021, the first case of the Covid-19 omicron variant was discovered in the United States. One month later, at the start of the New Year, omicron accounted for 95% of the nation’s Covid cases. Struggling Through PandemicSeventy-one percent of the respondents to a Goldman Sachs survey released in early this year said the rise omicron variant hurt their revenue while 37% said their businesses were forced to temporarily cl…