By Luc Olinga Tesla customers are mostly happy with their cars, whose innovations they praise, but there is one point that bothers them. When we say Tesla (TSLA) – Get Tesla Inc Report, several characteristics come to mind: electric car icon, technological advance, driver assistance system Autopilot, performance, computer on wheels, large screens, on-board intelligence… and high prices. So many qualities (or perceived as such) that are part of the brand’s DNA. But if these trademarks are part of the sales pitch for a manufacturer that does not spend a penny on advertising or marketing, when a …