By Colette Bennett All eyes are on this new game’s explosive sales. Inventing the next huge video game franchise (also known as intellectual properties, or IP) is the elephant in just about every major publisher’s boardroom. Of course, these companies are all big names in the first place because they rely on the strength of their most beloved franchises: Microsoft’s (MSFT) – Get Microsoft Corporation Report Halo, Sony’s (SNE) – Get Sony Corp. Report Final Fantasy, Nintendo’s Mario and Pokémon. And while those franchises continue to generate millions (and sometimes even billions) for their resp…