The McDonald’s flagship restaurant at Pushkinskaya Square – the first one of the chain, opened in the USSR on Jan. 31, 1990 – in central Moscow on March 13, 2022, McDonald’s last day in Russia.AFP via Getty Images Julia Khrebtan-Hörhager, Colorado State University and Evgeniya Pyatovskaya, University of South Florida While Russia is leading a merciless war in Ukraine that has resulted in millions of Ukrainian refugees’ fleeing to neighboring countries, Western brands are on the exodus from Russia. The closure of over 800 McDonald’s restaurants particularly stands out: McDonald’s was the first …