Inspired by the insurgency of alternative and rock culture around the globe, Rock & Co was born out of a desire to be different. South Africa has a large and vibrant alternative culture but few brands to satisfy it. As explained by the lead developer, Tulusa Goncalves, “Rock & Co was fueled by a love for rock, punk, emo and grunge culture. The shoes were designed for concerts, festivals, and markets.” When asked about what kind of woman Rock & Co is made for, Gonclaves said, “a Rock & Co woman is someone who is unashamedly proud of who they are. Someone who looks at the world and says, bring i…

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