Value-conscious buyers from India’s smaller cities and towns will propel the growth of Indian E-commerce. According to a recent RedSeer report commissioned by Snapdeal, mid-income buyers from India’s 2+ cities and towns, covering more than 80% of India’s population, will triple in size in five years, from approx 78 Mn in 2021 to nearly 256 Mn by 2026. Termed as “Emerging Shoppers”, value-conscious shoppers prefer to buy functional products over premium options. Their purchase decisions are directed towards finding the desired quality in their preferred price range. They spend a significant amo…