By Tony Owusu The company wants to target an audience that Caesars and MGM may struggle to reach. Business is all about growth and business for the sports gambling industry has been good. Sports betting accounts for between 30% and 40% of the worldwide gambling market, producing a yield (the money casinos receive from bettors minus the payout) higher than $400 billion in 2021, according to Statista. In June 2018, sports gamblers wagers $310 million for the month. In October 2021, that number jumped to $7 billion, Bloomberg reported. Online gambling is starting to catch up too. Goldman Sachs pr…