When Audio-Technica introduced its latest true wireless earbuds last month, the company only shared UK and EU pricing and availability. Starting today though, you can purchase the lost-lasting ATH-CKS50TW model in the US. For $149, you can expect up to 20 hours of battery life with active noise cancellation (ANC) disabled, and up to 15 hours with it on. That's well beyond what most of the competition offers — with or without noise canceling abilities.
The IPX4-rated ATH-CKS50TW supports multipoint Bluetooth pairing, so you can be connected to two devices at once and easily switch between the two. On-board controls give you quick access to music, volume, calls and enabling ANC or transparency mode. A handy sidetone feature will allow you to hear yourself during calls so you don't feel the need to shout.
Inside Audio-Technica's app, you can turn on a low-latency mode for streaming or games, adjust the EQ, locate lost earbuds and change audio codecs. For that last item, aptX, aptX Adaptive, AAC and Sony 360 Reality Audio are all supported. Google Fast Pair is available for Android devices and a quick-charge feature will give you 90 minutes of use with a 10-minute rest inside the included case.