By Jeanette Pavini Capitalizing on the “gold-rush” element of crypto scammers will lure consumers through social media to invest or convert their cash to cryptocurrency. As I was doing research on the rise in the number of people falling victim to scams, I noticed that as cryptocurrency becomes more popular, so do the scams. Some fraudsters scam consumers by getting them to “invest” in cryptocurrency, while others find clever ways to rob you of your cryptocurrency. And in many cases, cryptocurrency is harder to track and recover. Sam Zimmerman is the CEO of Sagewell Financial, an online bankin…