When buying online, whether through a social media channel or the Internet, what makes you trust someone enough to buy from them? What makes you care enough to stop the infinite scroll? Connection—when you connect with the person behind the brand or product. One of the fastest ways to make that connection is through live selling. When done well, live selling gives you the opportunity to speak to your audience directly, create a compelling story, and boost your bottom line. It’s no wonder, then, that live selling is a growing phenomenon. The live-selling e-commerce market in the United States i…