もっと詳しく

By Daniel Kline Fast-food chain Wendy’s has big plans that go well beyond square burgers and the Baconator. McDonald’s (MCD) – Get McDonald’s Corporation Report pioneered the fast-food breakfast. The chain derives about 25% of its sales during the morning hours, but it has faced increasing competition. Starbucks (SBUX) – Get Starbucks Corporation Report has been on the national scene only since 1992, but the high-end Seattle coffee chain changed the equation in the morning, It used coffee as its core draw, capturing a higher ticket price than McDonald’s could and sort of opening up the idea th…