By Colette Bennett Good for the business doesn’t always equal good for its users. Independent artists are truly the unsung heroes of the internet world. In addition to running what are mostly one-person businesses, their knack for embracing fandoms and creating beautiful, inspiring merchandise for their fans is second to none. For instance, in late 2019, there wasn’t a shred of Baby Yoda merch to be seen, and the people watching “The Mandalorian” were clamoring for it. But if you paid a visit to Etsy, there was plenty for excited fans to buy, from t-shirts to plush dolls. Naturally, using a pl…