Hi, my name is Erika, and I’m a math nerd. Hi, my name is Erika, and I’m a dating coach. Yep, same person. When feasible, I try to combine these two sides. (I actually started my business based on data I gathered and learned from my own online dating experience.) In trying to keep up with the ever-changing world of online dating, sites these days have to differentiate themselves. When every site seems like a knockoff of another, how can an existing dating site or app make itself stand out? Hinge took a stab at it, rebranding itself a few years ago by getting rid of its swiping functionality an…