William Shakespeare’s play “Romeo and Juliet” etched in the minds of people the world around the famous phrase, “What’s in a name? That which we call a rose by any other name would smell just as sweet.” Shakespeare was making the point that calling someone or labeling something is arbitrary. It is the intrinsic qualities of the person or thing that matter. A couple of weeks ago, two conferences were happening at the same time. Both shared similar names, but the essence of them could not have been more different. The first one, which happened down in Florida and included remarks by a famous for…