Tourism has been uniquely impacted by COVID-19 around the globe. In Atlantic Canada, tourism was both the first and the hardest hit sector. Amid the immense challenges of the pandemic, festival and event organizers across Prince Edward Island have adapted and persevered. Looking towards the future, creators are eager to explore new ways to advance the sector and reach new markets. Full recovery for the festivals and events sector is expected to take several years, and the Government of Canada is working to expand opportunities to develop new tourism products and ensure the industry is well pos…