North American esports infrastructure company Nerd Street Gamers has announced a partnership with youth sports camp operator US Sports Camps. As a result of the deal, Camp Localhost, a gaming and esports camp powered by Nerd Street Gamers, will provide…
LDN UTD secures HyperX deal
UK based esports organisation LDN UTD has announced a partnership with gaming peripherals brand HyperX. The multi-faceted deal, in which HyperX is named LDN UTD’s official peripherals partner for 2022, sees both entities collaborate on a variety of act…
INOX partners with Esports Federation of India
Indian multiplex chain INOX has partnered with the Esports Federation of India (ESFI) to host and promote esports tournaments across the country. As a result of the partnership, INOX has been named the official Cinema Partner for the ESFI. The company …
Mountain Dew announced as partner for CoD League OpTic Major I
North American esports company Envy Gaming has reached an agreement with drink brand Mountain Dew for the Call of Duty League Major I in March. Mountain Dew will be the presenting sponsor of the upcoming event, which is hosted by OpTic Texas at Esports…
The Willingness to Wager: Breaking down 2022 esports betting trends with Abios
The growth levels of esports betting have somewhat stabilised after a pandemic-induced spike. Nevertheless, more sportsbooks have realised the potential of esports and picked it up as part of their offering, which has led to a higher demand for better …
How IFoEC is building support for esports coaches
If a fresh high school graduate decides to pursue a career as an esports coach, at present, there seem to be two realistic pathways they can choose for a chance to land their dream position. If they pick the path of higher education, they admittedly fa…
The next level of merchandising: We Are Nations’ push for apparel prominence
In esports, the term ‘merchandise’ or ‘merch’ refers most commonly to branded clothing. Widely exceeding team jerseys in variety, esports apparel can be an excellent revenue earner and has become an essential part of many organisations’ business models…
NSE to host British University Esports Championship Final at Insomnia Gaming Festival
National Student Esports (NSE), the official body for university esports in the UK, has teamed up with the Insomnia Gaming Festival. As a result, NSE’s British University Esports Championship Final (BUEC) will take place at the Insomnia Gaming Festival…
ESL Gaming unveils partnership with Müllermilch
Esports tournament organiser ESL Gaming has announced a partnership with German dairy brand Müllermilch. As a result, the brand will become a premium partner of ESL Meisterschaft throughout 2022. RELATED: ESL Gaming announces details of upcoming women’…
Data expansion unlocked: The GRID Open Platform and what it means for esports
Every year, esports entities look to develop new innovative ways of enhancing the industry and creating greater products. This ranges from broadcast solutions that take productions to the next level to data platforms that open up analytical possibiliti…