European esports organisation Fnatic, alongside its partner Crypto.com, has announced a membership programme to offer fans an array of rewards and features. The digital membership, which will operate on blockchain network Polygon, grants access to digi…
Parimatch and Team Spirit terminate partnership
Bookmaker Parimatch and Russian esports organisation Team Spirit have terminated their partnership early following the betting company’s withdrawal from Russian markets. The termination of the agreement is largely due to Russia’s invasion of Ukraine. T…
PSG partners with Team New Age to enter Fortnite scene
Paris Saint-Germain Esports, the esports arm of the French football club Paris Saint-Germain (PSG), has teamed up with the North American esports organisation Team New Age (TNA). The organisations have created a new Fortnite team called PSG.TNA, which …
Finest acquires Monaco Esports for $10m
Israeli esports organisation Finest has announced the acquisition of Monaco Esports Fédération-owned team Monaco Esports for $10m (~£7.6m). As part of the merger, Monaco Esports operations and branding will cease to exist and will be absorbed into Fine…
Immortals renews SoCal Toyota partnership to include Wild Rift roster
North American esports organisation Immortals has extended its partnership with the Southern California and San Diego Toyota Dealers Association. Toyota’s brand will continue to receive logo placement on Immortals’ LCS jerseys. Moreover, additional Toy…
Interview: Breaking down Razer’s partnership strategy
Razer’s iconic green snake is probably one of the most synonymous logos with esports and gaming. The company started sponsoring esports teams and events more than two decades ago, and has been doing it ever since. Three weeks on from Razer’s latest par…
FaZe Clan and Manchester City announce pop-up event at Etihad Stadium
North American esports organisation FaZe Clan has announced it will host a pop-up event alongside English football club Manchester City. The latest collaboration will see both parties open a pop-up merchandise store ahead of the club’s upcoming match a…
Smart teams up with T1 to bolster Philippines esports scene
Smart, a subsidiary of telecommunications company PLDT, has signed an agreement with South Korean esports organisation T1. The agreement will see Smart provide T1’s Dota 2 team with facilities in the Philippines, which will be used during its boot camp…
Interview: JBL x 100 Thieves Headset collaboration
Gaming lifestyle and esports brand 100 Thieves and audio technology company JBL have realised their partnership in an unveiling of the limited edition JBL x 100 Thieves Headset. Using the flagship JBL Quantum ONE headset as a canvas, the exclusive prod…
Fantasyexpo launches new esports brand GAM3RS_X
Polish esports agency Fantasyexpo has announced the launch of GAM3RS_X, a separate brand that will join the Fantasyexpo group. The new brand is part of a restructuring effort made by Fantasyexpo as the company aims to separate its esports and gaming ef…