After Red Bull, Monster and, more recently, Coca-Cola Energy, comes Baya, the very first energy drinks from Starbucks. For a long time chosen as the essential companion of die-hard revelers keen to last the whole night long, energy drinks have become a segment in their own right, and their success has whetted the appetite of the biggest brands. Because now, they’re a drink for any time of day. At a time when the non-alcoholic beverage sector is undergoing major transformation, with the arrival of a number of new concepts, this market is expected to grow by 8% between now and 2025, according to…