By Kayla Kibbe Like most people with internet access, I am aware of Noom. Ads for the app-based weight loss program have become ubiquitous in recent years, and the platform’s “wellness”-focused approach signals that Noom is the weight loss trend of the moment: a not-diet diet for the anti-diet era. Over the past week or so, however, seemingly overnight, the internet’s tune on Noom appears to have shifted dramatically. “Every noom ad is like ‘we’re NOT a diet. we’re an eating disorder :)” reads a tweet from Tuesday, which, at time of writing, has accumulated more than 136,000 likes and 10,000 r…