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By Divij Kulkarni View the original article to see embedded media. NBA stars are celebrities in their own right, and their image is worth a lot once they make it to the big leagues. The best of the best, the players that become All-Stars and show the potential to play at the very highest level for a while, get endorsements and commercial deals that sometimes go far beyond the money that they make from just their salaries. In his prime, Gilbert Arenas was right up there, tearing it up for the Washington Wizards. And when he was set to renew his shoe deal with Adidas, Arenas wanted to cash in an…