The growth levels of esports betting have somewhat stabilised after a pandemic-induced spike. Nevertheless, more sportsbooks have realised the potential of esports and picked it up as part of their offering, which has led to a higher demand for better products. In the past, the industry has battled the perception of video games and esports being a pastime for kids: a customer group with low purchasing power. However, as the attention to industry also had a pandemic-induced spike, it became evident that its audience is in fact older and more diverse. Specifically, 30 percent of esports viewers …