You want to shop green, but it’s not easy! As more Canadians demand products and services with a reduced environmental impact, some companies have responded with an increased supply of “green” products. But not every product is as “green” as it looks. Along with this increase in “green” products, there has been an increase in false, misleading, or unsupported environmental claims, which are illegal in Canada. This practice is called “greenwashing”. It can take many forms, including claims, adjectives, colours and symbols used to create an impression that a product or service is “greener” than …