By Vidhi Choudhary The streaming giants are racing to strike deals for new original shows and movies to entice Indian viewers. Streaming giants Netflix (NFLX) – Get Netflix, Inc. Report and Amazon’s (AMZN) – Get Amazon.com, Inc. Report Prime Video are both pouring money into India, the country which both companies are eyeing for their next 100 million subscribers. Netflix and Amazon’s popularity in India, as elsewhere, however, has to be about content. They need to stream more Indian content for Indians in addition to their roster of American hits. These two digital platforms have been pulling…