As we finish 2021, against a backdrop of rising infection rates and yet another Corona variant, many businesses are facing 2022 with an air of apprehension. Coming in the middle of the Christmas period, the busiest shopping time of the year, the new wave has not only disrupted the holiday season but also the wider return to normality. With many firms reporting a sense of ‘corona fatigue’, and markets also sluggish, how can companies find the motivation to excel in the new year? Passion: the fuel for successWhilst marketing, sales and distribution are on every entrepreneur’s priority list, rese…