By Andrew Holleran Pepsi has been the prominent sponsor of the Super Bowl Halftime Show for a while, now. However, according to a report from the Sports Business Journal, there could be a new sponsor moving forward. With Pepsi out of the Super Bowl Halftime Show sponsoring business, the door is open for someone else to sponsor the most-watched concert of the year. Pro Football Talk notes that it could take roughly $50 million to sponsor the event. The rights to the halftime show are being pitched with an annual price tag of $40-50 million, with one of the factors being whether the brand alread…