Towards the end of 2021, the Facebook (now Meta) family of apps cost the company nearly $100 million in revenue thanks to a six-hour-long outage. In addition to revenue losses, it drove millions of users to rival platforms, such as Twitter, Telegram, and Signal. The problem of website downtime is not limited to behemoths like Meta. Uptime Institute’s 2021 Global Data Center Survey reveals that outages are an expensive business for all. Over 60% of the respondents reported losing more than $100,000 to downtime, and of that 60%, 15% lost over $1 million. So it’s no surprise that companies from S…
