By Cam Vigliotta Ask any consumer to define the term “sustainability” and chances are you’ll receive a variety of answers. But that’s not really our fault. Sustainability is a vague term by nature, and it’s only become vaguer in recent years as a result of overuse. Such ambiguous language has allowed us to fall victim to countless sustainable misconceptions, from the notion that organic cotton is better for the environment to the idea that recycling is as effective as we think it is. As Doug King noted for The Guardian nearly 10 years ago, sustainability “is now more commonly used by corporati…