It was reported on April 11 that today, regarding Luo Yonghao’s about to “quit” to make friends, Huang He, founder of Make Friends, told NetEase Technology and other media that Luo Yonghao would still return to the live broadcast room to do live broadcasts.Not completely out of the live broadcast industry, the frequency of live broadcast is about once a week. In the future, Luo Yonghao will transfer the operation rights of the Douyin account to the company. At present, the two parties have not determined the period of time. The specific details need to be subject to subsequent announcements.
“We started discussing this matter last year, and the real implementation of this matter is this year. There is no dispute between us, and even after the business of the two parties will continue to cooperate, there is no so-called dispute point.” High sky-high break-up fees. Huang He said, “The specific number has not been fully confirmed, but it can only be said that it is a relatively reasonable usage fee.”
It is worth noting that, as Luo Yonghao’s “old partner”, although Huang He will not join Lao Luo’s new entrepreneurial project, he has met many investors with him and participated in several discussions of this project sporadically. “Many investors are very interested in this project. Lao Luo’s new project is very good, but I can’t say what he is doing at this stage. Please wait for his official announcement.”
And making a friend will become Lao Luo’s eternal “backing” after that. “Lao Luo will bring new projects to the live broadcast room to promote, and we welcome Lao Luo to return to the live broadcast industry at any time.” Huang He said.
“Lao Luo has not completely faded out, and will still come back to do live broadcasts later”
Not long ago, there were rumors that Luo Yonghao would leave to make friends and return to the technology circle. Luo Yonghao also responded on the social platform, “Well, the final chapter of “The Legend of Zhen Huan”, the second part of the entrepreneurial trilogy, has not been officially released… The third part of the entrepreneurial trilogy has been formed… . Although the name is not given”.
In response to this news, Huang He said that Lao Luo did not “completely leave”,Just put more energy and time into new entrepreneurial projects, and will still be back for about a week. He also revealed that since September last year, Lao Luo had not been in the live broadcast room for a period of time after he went out for inspection and was quarantined at home. Since then, the deputy anchor has undertaken most of the live broadcast time.
He said, “Beginning last year, Lao Luo actually spent very little time on live broadcasts, and he was more involved in advertising, variety shows, and building supply chain capabilities.” , Luo Yonghao’s live broadcast time accounted for about 3%, and the revenue accounted for 5%. The company’s GMV was not greatly affected.
Huang He said frankly,After that, Lao Luo will return to the role of an artist in “Make a Friend”, and the company will purchase the operation rights of the Douyin account from him., the fee paid to him is not a “break-up fee”, but can be understood as the company’s channel fee for obtaining this account. “At present, it is impossible to give an accurate figure, but a relatively reasonable usage fee, the specific figure will be officially announced at that time.”
“After that, Lao Luo will also maintain the existing live broadcast frequency, and maintain a certain live broadcast frequency, about once a week, in fact, to maintain the existing broadcast frequency.” As for why Lao Luo still insists on live broadcast after starting a business, Huang He He said with a smile, “There is a share.”
“GMV will decline, but it is believed to be a short-term situation”
Public data shows that on the second anniversary of the establishment of Make Friends, it has grown from 7 people at first to 1,400 people. The frequency of live broadcasts has also changed from once a week at the beginning to seven times a week now. It has 15 live broadcast rooms and more than 40 live broadcasts. A contracted anchor, with a total GMV of more than 10 billion in two years.
The vigorous development of making friends is inseparable from the strong support of Douyin e-commerce. When asked if Luo Yonghao’s “fading out” will affect the cooperation between making friends and Douyin? Huang He said with great certainty, “No.”
He described making friends and Douyin as a relationship of mutual growth, saying that the two have reached a variety of cooperation models, and will not consider going to Taobao, Kuaishou and other platforms to do live broadcasts in the future. “Our agency operation business is very closely tied to Douyin. Many major KA customers who are very important to Douyin are placed on our behalf to operate. In addition, the training business is also a cooperation with the official giant engine.”
Huang He said frankly,Luo Yonghao’s “fade out” will have an impact on making friends with GMV, but the impact will not be long-term. “There will be a little emotional impact. Everyone just thought that Lao Luo will not be broadcast in the future, but in fact, Lao Luo will come out in two weeks, and even participate in the control of product selection and supply, so I think this kind of The impact is good, and our GMV target this year is actually going to double.”
Talking about whether making friends will cultivate the next “Luo Yonghao” in the future, Huang He said, “Certainly not, we are based on the logic of making accounts, and it is not stable to be a person. Later, when we develop vertical accounts, we also invite experts to endorse the accounts. Instead of praising a certain person, the focus is still on operating an account.”
Regarding the business plan and goals of making friends in 2022, Huang He said that one of the key points this year is to recruit 50 more anchors. The recruitment standards will be higher than the current ones. He hopes that they will develop very professional capabilities in vertical fields, such as clothing, In the fields of beauty, mother and baby, home appliances, etc., some industry experts will also be recruited for training.
Huang He finally said that he welcomes Lao Luo’s return to the live broadcast industry at any time. He said with a smile, “Old Luo Duo is definitely better, our income will be more, and we will support his choice no matter what.”
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