Sandeep Dayal, Managing Director and EVP at Cerenti Marketing Group, has some interesting ideas about how brands can be far more effective with their marketing programs. He specializes in cognitive branding, which taps the unconscious mind to help brands tap consumers where it matters – their habitual mind. Unlike traditional marketing, cognitive branding seeks to help brands become a habit for consumers. When a person is in the habit of doing something, they are likely to do it regularly – whether or not it is logical. From the perspective of a brand, becoming a habit will help boost sales. I…
