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By Tony Owusu Chipotle wants to open between 235 and 250 new units this year, growth between 8% and 8.5%. The focus is on small-town opportunities. Chipotle (CMG) – Get Chipotle Mexican Grill, Inc. Report has a plan to take over North America and it all hinges on rural towns across the continent. During the company’s earnings call, CEO Brian Nicoll announced that the company is raising its North American store count goal to 7,000 from 6,000, based on the success of “small-town opportunities” that are performing at or better than its traditional locations. “People want Chipotle in their towns. …