IT House April 8 news, today, Apple previewed the Apple Myeongdong retail store. This is a brand new retail store located in the heart of Seoul’s shopping district.It is also Apple’s largest retail store in South Korea.. The retail store will open on Saturday, April 9 at 10 a.m. local time, with visitors by appointment only.
▲ Picture from Apple, the same below
Apple said the Apple Myeongdong retail store will provide a stage for Korean artists who will present unique Today at Apple classes. The store will also feature Apple’s first K-pop (Korean pop) Today at Apple remix session, featuring music from K-pop supergroup SEVENTEEN.
According to reports, this new course will also be rolled out in Apple Store retail stores in other parts of Asia. At the heart of the lesson is the band’s upcoming single “Darl+ing”, the lead single from their album due out in May. In addition, Apple will collaborate with artists in other fields to launch a series of Today at Apple courses.
The retail stores are located on the ground and second floors of the newly completed building in the city center, occupying the entire width of the block. There are mini gardens in the corners on both sides of the retail store, with Apple-commissioned statues by Korean artists Lee Jae-hyo and VAKKI. Apple’s Myeongdong retail store also features a horizontally-supported ultra-high glass curtain wall for the first time.
Once inside, customers can browse and experience Apple’s latest products and services on product display tables and avenues, including the recently launched Apple TV+ in South Korea. The store has also set up an Apple Pickup area, the first exclusive area for in-store pickup services in Asia, which is convenient for customers who order products online. Customers can go up and down a transparent staircase made of glass treads, or take a stainless steel elevator to and from the two floors.
▲ There are mini gardens on both sides of the retail store
▲ The upper and lower floors of the retail store are connected by a transparent staircase made of glass treads
▲ The Apple Pickup area is set up in the store, which is the first exclusive area for in-store pickup service in Asia, which is convenient for customers who order products online to pick up their products
The second floor of the retail store provides ample space for customers to seek help from the retail store team of 220 people. Team members come from 8 countries and can communicate in 11 languages.
IT Home has learned that Apple pointed out that it has been doing business in South Korea for more than 20 years. Since the first Apple Garosugil store opened in 2018,Apple’s retail stores in South Korea have welcomed millions of visitors.
In addition, with the launch of Apple TV+ in South Korea, Apple also released the first Korean Apple Original series “Dr. Brain” and the new Original series “Pachinko”. Earlier this year, Apple also collaborated with director Park Chan-wook on Shot on iPhone Short film “Life is But a Dream”.
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