Automotive media is largely comprised of self-indulgent layabouts with soft skills that largely have to perform a role play to get into the minds of an intended customer. This might be why they’ve traditionally struggled with trucks, a general animosity towards trucks, or why truck outlets have usually taken the form of some kind of specialized offshoot. How many auto journalists have ever actually worked a job where a capable work truck represents their livelihood, such as a painter, plumber, or mason? The answer is near zero. This is why what we’re about to share with you is so important: it…