How do we see that Apple is under pressure from lawmakers? The fact that the company puts forward a report that caresses the economic model of the App Store in the direction of the hair. In this case it is a study conducted by Analysis Group and commissioned by Apple – which however specifies that the conclusions and opinions expressed are exclusively those of the authors.
That being said, what are the conclusions of this study? This is mainly to emphasize the fact that the applications preinstalled by Apple are not necessarily the most used. Consequently, competition flourishes in the closed garden of the Apple. The European Digital Markets Act has precisely the ambition to put all apps on the same level and to allow easy uninstallation of pre-installed apps.
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We thus learn that third-party applications are “ the only options for consumers in several categories of apps, such as social networks, dating services, travel agencies, or catering apps. Indeed, Apple does not offer any in-house application for these categories.
The report also notes that the most popular apps in these categories have many regional leaders that outperform globally distributed apps. Among iPhone users, the most used streaming (music, movies, TV series), reading, communication and mapping apps come from publishers other than Apple, in many corners of the world.
The study points out that Apple’s apps also have a market share ” relatively small in overall app usage by iPhone users. ” This is the case even when some pre-installed Apple apps use essential device functionality. “, explains the manufacturer. Finally, these same users often use several apps of the same category, in particular to communicate, read the news, watch videos or surf the Internet.
Analysis Group also measured how the competition was positioned against certain Apple services and apps. Not necessarily to the benefit of Apple: thus, Spotify is 1.6 times more used than Apple Music in France, while the use of Deezer is equivalent to that of Apple’s streaming service. For mapping, Google Maps is used 1.9 times more than Apple Maps, while Prime Video and Netflix completely overtake Apple TV, by 5 and 35 times respectively.
” Our quantitative analyzes of engagement [des utilisateurs] with apps (not just app downloads) demonstrates that in many categories Apple’s apps are eclipsed in popularity and account for a relatively low share of usage writes one of the authors of the report. The growth of the App Store reflects its dynamism says another author, its community and ecosystem, which benefits developers, users, and Apple “.
The company precise a bit oddly in the statement that ” 99.99% of iOS apps are made by third-party developers “, which will not surprise many people. There are indeed 1.8 million in the App Store, not all of them can come from the manufacturer!
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