HINDSIGHT – JOSE DALISAY – The Philippine Star February 7, 2022 | 12:00am I first heard the phrase “cognitive dissonance” 50 years ago in UP from my friend Jose “Oying” Rimon, then a Mass Comm major just grasping the mechanics of social behavior. Oying would go on to become a population expert and close adviser to Bill and Melinda Gates on public health, capacities in which he had many occasions to see cognitive dissonance at work in shaping people’s attitudes and responses to development policy. I’m not a psychologist, so I’m going to have a real one, Dr. Sam Mcleod, explain what the concept …