もっと詳しく

By Riley Gutiérrez McDermid Its latest move is likely to gain traction quickly and convert more true believers into the fold. Media giant Disney is more than just a brand to its loyal fan base — it’s a way of life. Time after time the company (DIS) – Get Walt Disney Company Report works its magic by debuting new and more intricate things for its devoted followers to play with, luxuriate in, learn from and collect, and it’s branded everything from tee shirts to whole weddings in an attempt to keep them Disney-focused. But usually, those things come with a price tag, and Disney has faced critici…