As an emerging industry, the consumption of rewards for live video streaming has always attracted much attention. Many voices pointed out that live streaming rewards are easy to “go up”, leading to impulsive consumption. Recently, Douyin Live has launched the tipping and consumption reminder function for the first time in the industry. It is reported that users can enter the gift consumption management page in the lower right corner of the live broadcast interface, and set their own daily consumption promotion limit. When the user reaches the limit in a single day, the system will prompt a pop-up window, suggesting that users consume rationally. When setting the consumption quota, in addition to adjusting in the default fixed gear of the system, you can also choose to turn on the smart reminder, which will analyze the user’s tipping consumption and automatically set the quota for reminders. For users who have not manually turned on this function, when the consumption exceeds the predetermined limit, the system will also prompt the user to set it up. Although this function will only serve as a reminder pop-up window, and will not force users to be unable to consume, but this kind of operation that is almost “braking on the brakes” can indeed limit some impulsive consumption. It is worth mentioning that for underage users, Douyin officially stated that any minors are not allowed to .
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