By TheStreet.com Staff What Is Short Selling?Most investors understand the wealth-building concept of “buying low and selling high,” but the opposite is true when it comes to short selling. The goal of shorting, or short selling an asset, is to make a profit when its price falls. Investors short a position by borrowing an asset, such as a shares of astock, a bond, or another security, from their broker, and sell these shares at market price. They then purchase the shares back at a lower price to return to their broker. The amount that the asset has declined in the meantime constitutes their pr…