Startups are forever launching with the promise to “disrupt” one market or another. Sometimes they actually do, but a very sound alternative strategy is to simply find a niche and be more efficient in a large, well established market. Alexej Pikovsky, CEO of Alphagreen Group, pursued the latter strategy with great success in the immense and varied health and wellness industry. Pikovky, an athlete and health enthusiast, began his career in investment banking at Nomura before moving on to become a founding member of Delin Ventures, a venture capital arm investing in leading technology companies …