What if the key to success for a business was rooted in how they treat their employees, not only from a perspective of functional internal operations but also in terms of external image in relation to customers? At a time when the restaurant industry is experiencing staffing shortages and looking to recruit, a US study highlights consumers’ preferences for brands that assert and apply social and ethical values. In the era of “the great resignation,” a time when many employees are expressing discontent with their professional life and feeling as though it no longer has the meaning it had pre-p…
