By Kayla Kibbe A certain brand that shall remain nameless keeps emailing me with the suggestion that I “ditch the mushy gushy flowers this V-Day” in favor of a more exciting, unique gift for my beloved: the thing that this company is selling, of course. The details of that product are more or less irrelevant (it’s some particularly garish novelty underwear, if you must know). It’s the sentiment that annoys me. This pressure to reject gifting “clichés” like flowers and jewelry in favor of purportedly more novel, creative tokens of your affection is ubiquitous, and it’s not just coming from bran…