It has become an indisputable fact that the market size of air purifiers has dropped significantly. Data shows that in 2020, the sales of air purifiers in China will be 3.795 million units, down 18.5% year-on-year; sales will be 6.26 billion yuan, down 31% year-on-year. In 2021, the market demand for air purifiers in China will continue to weaken. Retail sales and retail sales have declined for five consecutive years since 2017. The air purifier market has a stable sales pace throughout the year. Except for the year-on-year growth in March and April, other months The performance failed to outperform 2020. Here, we set the time back to around 2015. With the prevalence of haze weather, consumers began to pay attention to the indoor environment. Air purification products that can remove haze and improve the indoor air environment ushered in rapid sales growth. For a time, The air purifier industry became one of the most popular industries at that time. After the smog weather successfully detonated consumer demand, the air purifier market maintained a relatively rapid growth. With the control of air pollution, the air environment has gradually improved, and consumers’ demand for air purifiers has gradually returned to rationality. It has always been considered an industry that “sees the sky to eat”. How does the air purification industry break through the development bottleneck? The impact of the epidemic.
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