How to properly create your logo on PC

Article sponsored by Adobe

The logo represents the visual image of a company, association or even a music group. It is the basis of your visual identity and will therefore fit into all your communications such as your emails, your paper letters, your posters or even your business card. The principle of the logo is that the public easily associates an image with a structure. Seducing, giving meaning to your company, giving a personality or even identifying your activity are some of the functions that a logo must bring to you.

If you do not have the skills to create your own logo, know that you can go through either a logo generator, either by software or by a graphic designer. Prices can start at €50 and go up to crazy sums, such as the €500,000 for the Pôle emploi logo. The price will vary according to the time of the design, the reflection on the latter, the variations or even the transfer of rights.

A successful logo must therefore be easily readable, be simple, represent the values ​​of your structure, be unique (remember to check if it does not already exist on the INPI portal), be durable over time, but also usable on any support whether small or large.

A logo must also be vectorial, this format makes it possible to print a logotype in high definition on any support and without loss of quality (without pixelation). This allows it to adapt to all sizes and shapes of use. It must also be able to be applied on both a white or colored background.

As mentioned above, you can create your logo yourself for free or using dedicated software or via paid services. There are powerful and paid software like Adobe Illustrator or Adobe InDesign, but also free software.

Recently, there are also logo generators that can be used directly from websites and therefore accessible from a simple Web browser. The choice is vast with the eternal Adobe Creative Cloud Express, but also many others. They usually offer predefined templates, an image library, different fonts and even tutorials to guide you.

An important point that should not be overlooked is the thought to have when designing your logo. Give yourself time to take a step back, we remind you that the design of a logo is really essential and involves the image of your company. Don’t copy, innovate, also think about the hidden image that your logo can send.

Once you have created your logo on a generator, all that remains is to use it on your posters, banners, websites, etc. This type of tool can also be used to get a first idea of ​​the logo you would like to have and then send it to a graphic designer to give a final touch of originality if you are missing one.