Analysis Group has published the results of a study conducted on the Apple App Store called “The success of third-party applications on the App Store”. A study that was commissioned by Apple to take the temperature of its application market.
In total, this are 48 pages which paint a fairly severe picture for Apple’s applications, which are mostly set aside in favor of third-party services and applications by users.
Thus it appears that users more generally prefer to opt for Netflix, Spotify and Google Maps than Apple TV+, Apple Music or Apple Maps… The study points to a rapid evolution of the application market, but above all the proliferation of third-party applications with an observation: Apple represents only 0.01% of the applications in its own Store.
The situation has accelerated since the various laws obliging Apple to allow its default applications to be uninstalled… In addition, more advanced, efficient and functional alternatives have been released for each application developed by Apple. The study thus demonstrates that no Apple application is the most popular in its own category, even worse, the share of use is considered “relatively low”.
The study comes on the eve of Apple’s compliance with European law which provides for the obligation to allow side-loading and the opening of iOS to other alternative application markets.
As always, Apple is far from drawing a negative conclusion from the study and thus refers to accusations of abuse of monopoly: if third-party applications are in the majority on the App Store, it is because the brand’s apps do not carry damage to third-party developers… In short, we are again playing on words, especially since what was criticized at Apple in the lawsuit with Epic is not to impose its own apps, but to impose a regulated market by a system of commissions deemed abusive.
Analysis Group concludes its study by highlighting the ease with which users can switch between apps on Apple’s ecosystem, a remark that echoes accusations of hindering market development.
In other words, the study may seem quite comical in its conclusions since it was financed by Apple, but in reality, it is a vast seduction operation for American and European regulators in the context of current lawsuits or forthcoming related to the brand’s antitrust positions.
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