Haier (Thailand) Co, the manufacturer and distributor of Haier home appliances, wants to double its domestic sales to 16 billion baht in three years. To achieve this lofty plan, the company divided its business unit into four brands to provide clear services to each customer segment. The Haier brand serves general customers, while the Yudee brand caters to consumers who prefer monthly instalments. The Candy brand targets Gen Y and Gen Z customers. The fourth brand has not been disclosed as the company plans to launch it in the second half of this year. “No matter the economic condition of the …