Spotify is testing a personalized feed that introduces users to new music through a loop feed. Canvas is a short, looping visual that appears when you listen to certain songs. The videos will be presented vertically right on the main screen.
The company first released the canvas in 2019 and has started and is constantly updating it due to mixed reactions. The streaming giant has been testing vertical feed since November in the UK, Ireland, Australia, New Zealand and Canada. Every day, the vertical feed recommends 15 songs to add to your playlist, and you can follow the artist or share them on social media.
According to Spotify, when listeners see Canvas, they are more likely to continue streaming, share and save the song, add it to their playlist, and visit the artist’s profile. These canvas loops are reminiscent of GIFs – you can see Olivia Rodrigo’s canvas for her song “Driver’s License” here. It looks like these videos are a great way for artists to increase their followers on the platform.
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Image Source: Spotify
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