Apple has confirmed it is testing a sizeable change in how rising in-app subscription prices are handled by iOS. Currently, the standard behavior is that the user must explicitly agree to the price increase. Everything goes through transparent communication, with a modal window and a button to touch to confirm your agreement.
A few days ago, a developer came across a new window informing him of the new price for the monthly subscription to Disney+, with a simple (and large) “OK” button whose purpose questions: is it that to accept the rise ? Or just to close the window? There is a small link to manage your subscription – and possibly cancel it in the light of the price increase – but in any case, it is not a request for a formal agreement.
Subscription increase on the App Store: Apple is more flowing with Disney +
If Apple has played the big mute until now, destroying a little more the fable according to which ” all developers are equal “, the manufacturer has finally indicated that this new behavior was in pilot phase with developers of all sizes, in several categories and countries.
This change is described by Apple’s spokesperson as ” Great for both developers and users. Although one wonders if the principle of automatic acceptance as it is the case above is completely honest towards the user. Anyway, more details are going to be given in the coming weeks.
This is reminiscent of other opaque initiatives that eventually turned into official programs, such as the preferential treatment granted to video streaming services that can integrate alternative payment systems.
No, Apple does not treat all developers equally.
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