In esports, the term ‘merchandise’ or ‘merch’ refers most commonly to branded clothing. Widely exceeding team jerseys in variety, esports apparel can be an excellent revenue earner and has become an essential part of many organisations’ business models. In the current market, the same applies for amateur orgs and content creators. Nearly everybody with a name in esports and gaming has their own merch collection these days. However, there’s more to merchandise than just revenue. Double revenue potential“It has an enormous amount of marketing potential as well,” Alex Romer, CEO of We Are Nations…