The ratings for this year’s winter Olympics are down more than 40% from the previous winter games. What’s dragging viewership down, is it China’s dismal human rights record? The creepy zombie apocalypse vibes created by empty venues due to COVID restrictions? Is it the overwhelming number of options viewers have in the streaming age? Or, have people realized that the Olympics, despite the inspirational effort of the athletes, are merely a quadrennial exercise in marketing designed to make you buy the official fill-in-the-blank of the Winter Olympic Games? Probably all of the above. I’m not a f…