Once upon a time, B2B sales were very old school in their ways. B2B marketplaces and online websites were unheard of – until the new generation of buyers entered the market along with the digital shift business is experiencing in general to create the world of B2B eCommerce. Even though the B2B world was slow to embrace eCommerce, we’re seeing a shift towards online sales to make the buying experience less complicated and more seamless. Q4 2021 hedge fund letters, conferences and more Below, we’ll look at the reasons why B2B eCommerce is booming and the changes you can expect to see in the fut…